The Center

ABOUT The Center.jpg

The Center

Envisioned to develop and deliver high-quality information and professional education in tourism management, the AIM Dr. Andrew L. Tan Center for Tourism was established on February 16, 2012 by the Megaworld Foundation and the Asian Institute of Management. Tourism Secretary Ramon R. Jimenez delivered the inaugural lecture on the occasion of its launching. Broadly, the Center aims to assist and support tourism stakeholders through research, educational programs, fora, conferences, lifelong learning processes, and other scholarly activities to ensure sustainable tourism development in the Philippines and in the Asian region.

The Center’s main objectives are:

  • To undertake interdisciplinary research in tourism and to disseminate findings to the academic, governmental, and private sector communities;
  • To provide relevant courses through continuing education and executive programs;
  • To convene conferences, fora, lectures, and other forms of information exchange at the local, regional, national, and international levels to provide data to and generate responses from the tourism stakeholders; and
  • To confer tourism awards and screen best practices within the tourism industry.
"We look forward to the opening of this center, as it aims to provide the necessary research and training for the enterprises vital to tourism. With your help, we hope to generate new ideas and recognize emerging trends and changing demands in this industry."  (Read more)
Benigno S. Aquino, III
President, Republic of the Philippines

“I firmly believe that tourism is the next sunshine industry in the Philippines. It is the one industry that can best showcase the world-famous hospitality of the Filipino and the amazing natural beauty of our islands. Through the Megaworld Foundation, I have therefore deemed it fitting to establish the Dr. Andrew L. Tan Center for Tourism at no less than Asia’s leading institution for management and business education, the AIM.”
Dr. Andrew L. Tan
Chairman, Alliance Global Group

“The establishment of AIM- ALT Center for Tourism will help support DOT’s more competitive tourism strategy.  We are happy to usher in AIM as it is an academic institution that will support excellence where it counts the most”
Sec. Ramon R. Jimenez
Department of Tourism

“The AIM Dr. Andrew L. Tan Center for Tourism will conduct research with academic rigor and real-world relevance. It will also convene stakeholders from the private and public sectors for conferences and forums, as well as design executive education programs for both the public and private sectors.”
Edilberto C. de Jesus
Former President, Asian Institute of Management

“The AIM Dr. Andrew L. Tan Center for Tourism reflects the Institute’s commitment to public-private partnerships and nation-building. It represents AIM’s confidence in our country’s tourism potential.”
Dr. Ricardo A. Lim
Dean, Asian Institute of Management