Challenges of and Opportunities for Philippine Tourism
The third FGD was held on October 18, 2012. This was attended by more than 15 representatives from the various tourism industry sectors, who identified the key and pressing issues in Philippine tourism. Department of Tourism Undersecretary for Planning and Promotions Daniel G. Corpuz presented the DOT’s tourism development plan. This plan focuses on building an environmentally and socially responsible tourism industry that should be able to disperse the economic benefits especially to the countryside. Usec. Corpuz disclosed that this plan targets 10 million overseas arrivals with spending around 110 dollars per day by 2016. Aside from foreign arrivals, this plan also takes domestic tourism into account and hopes to generate 6.8 million jobs for Filipinos. In order to achieve these, certain strategic directions (developing and marketing competitive tourist products and destinations; improving market access, connectivity, and destination infrastructure; and improving institutional governance and human resources) are to be taken by both the government and the private sector. All participants were given time to discuss specific initiatives and concerns. At the end of the session, three major need-gap areas, where the Center’s intervention is possible, were identified: human resources training and education, correct and relevant research data, and dynamic and collaborative discussion and communication among the public and private sectors.
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