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The Pinoy Taste Buds: What's Cooking in Philippine Food Tourism

Posted: 2014-08-18
Category: Events



With gastronomy becoming increasingly popular, food tourism is heading main stream. Tourists travel the Philippines not just to see its historical sites and natural wonders but also to experience the unique flavors Filipino food has to offer.

To stimulate the industry's palate, the AIM - Dr. Andrew L. Tan Center for Tourism will hold a forum entitiled The Pinoy Taste Buds: What's Cooking in Philippine Food Tourism. It will highlight food's major impact on tourists' travel experiences. It will examine how food and culinary heritage serves as cultural interpretations of a local destination. Moreover, it will look at the insights of industry experts from key stakeholders in the realm of hospitality education, research community, and travel & tourism enterprise.

The forum will feature discussions with Chef Cheong Yan See, Culinary Head of Enderun Colleges and Mr. Claude Tayag, distinguished artisan, chef, and columnist for the Philippine Star. The Department of Tourism will also share their perspectives in this field.

The critical questions that this forum aims to address are:

  1. How does Filipino food shape a tourist's gastronomic experience?
  2. How does uniqueness play a critical role in defining cuisine as a tourism product?
  3. How does Filipino heirloom cuisine strengthen the cultural identity of a local destination?

This forum is open to the public. For inquiries and attendance confirmation, kindly contact Ms. Tina Aguilar, on or before August 29 at +632 720 2100 ext. 2603 or email at

Register now, limited seats only.


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