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AIM-WSGSB and the ALT-CFT focus on ecotourism and heritage tourism for Global Network Week

Posted: 2015-02-23
Category: Events


On 09-13 March 2015, the W. SyCip Graduate School of Business and the Dr. Andrew L. Tan Center for Tourism of the Asian Institute of Management (AIM) will be holding a weeklong management course on ecotourism for students of the Global Network for Advanced Management (GNAM). This course will be part of Global Network Week, wherein weeklong mini courses all over the world provide an opportunity for students within the network to pursue intensive study on selected topics. Apart from AIM, the GNAM network includes 27 other member schools — including Yale University, INSEAD, London Business School, and Getulio Vargas, among others. This upcoming ecotourism and heritage tourism course is designed to give students the chance to discuss successful business models, environmental ethics, proper management of scarce environmental resources, and heritage conservation. The course is comprised of a one-day classroom session at Pico De Loro in Nasugbu, Batangas, a heritage tour at Taal, Batangas, and on-site visits in Anilao, Batangas.

Download Program Syllabus


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