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Tourism Business joins the thematics of the APUGSM Conferences

Posted: 2015-02-16
Category: News

Asia Pacific University Graduate School of Management (APUGSM) Conferences
08-10 February 2015 | Boracay Regency Convention Center



The research community, once again, saw the Dr. Andrew L. Tan Center for Tourism in the international conference scene as it became one of the co-organizers of the recently concluded Asia Pacific University Graduate School of Management (APUGSM) Conferences 2015 – Advancements in Business and Economic Research. It was co-organized together with Ritsumeikan Asia Pacific University, Beppu, Japan and De La Salle University, Manila, Philippines. It was held last 08-10 February 2015 at the Boracay Regency Convention Center, Boracay, Aklan.

In this conference, Tourism Business joins the roster of themes that APUGSM has been advancing – Sustainability, Accounting & Finance, Management, Economics, Innovation, and Human Resources & Leadership. In recent years, tourism has emerged as one of the industries that generate investment opportunities for countries teeming with tourism products. Hence, it is vital to feature the role that tourism plays in the conduct of business and managing the economy.


This is the sixth of the series of APUGSM Conferences. Sessions are organized in such a way that presentations are grouped according to themes so that participants can attend to their topics of interest with sufficient time for network building. The conference has always maintained a manageable number of participants. About fifty participants coming from Canada, Hong Kong SAR, Indonesia, Italy, Japan, Nepal, the Philippines, Republic of China (Taiwan), Thailand, United States of America, and Viet Nam to name a few, joined the conference.

Participants from the Philippines were from the Asian Institute of Management, Civil Service Commission, De La Salle University, and the University of the Philippines.


The conference was joined by Ms. Mabel D. Bacani (Secretariat Head of the Boracay Development Task Force), Mr. Dionisio J. Salme (President, Boracay Foundation, Inc.), and Mr. Rene T. Cortum (Supervising Tourism Operations Officer, Department of Tourism – Region VI). They provided the delegates with an overview of Boracay, recent developments on the island paradise, and the state of tourism industry of the Philippines.  These representatives from the Department of Tourism, local government, and non-government organizations shared the same idea that there is a need to preserve what Boracay has and restore what was lost.

From left: Ms. Mabel D. Bacani (Secretariat Head of the Boracay Development Task Force), Mr. Dionisio J. Salme (President, Boracay Foundation, Inc.), and Mr. Rene T. Cortum (Supervising Tourism Operations Officer, Department of Tourism – Region VI).

The conference was also participated by the distinguished faculty and staff of the Asian Institute of Management. Here, the respective research works of the different units of the Institute were showcased and were opened for discussion and comments.

Prof. Pajaree Ackaradejruangsri, Ph.D.
Brand-new car vs. secondhand car, the never-ending dilemma

Mr. Enrico V. Gloria
Research Associate, Rizalino S. Navarro Policy Center for Competitiveness
An analysis of Philippine income tax reforms

Ms. Ma. Andrea C. Liamzon
Research Coordinator, Dr. Andrew L. Tan Center for Tourism
A comparative content-semiotic analysis of NTO and international tourists’ destination images: A Philippine case study

Prof. Rufo R. Mendoza, Ph.D.
Financial health of micro, small, and medium enterprises (MSMEs): Evidence from the Philippines

Prof. Gillian Ann Stevens, Ph.D.
A model for sustainable leadership development

From left: Pajaree Ackaradejruangsri; Enrico V. Gloria; Ma. Andrea C. Liamzon; Rufo R. Mendoza; Gillian Ann Stevens

The Dr. Andrew L. Tan Center for Tourism also sponsored the track session on Tourism Business joined by the following researchers. Prof. Fernando Y. Roxas, D.B.A. served as Session Chair. Prof. Mendoza and Prof. Ackaradejruangsri also served as Chairs for the sessions on Accounting & Finance and Interdisciplinary Studies respectively. 

Prof. Philip Dean Pardo
Faculty, Ritsumeikan Asia Pacific University, Japan
Medical tourism in the Americas: A review of recent issues and trends

Prof. Richard Philip A. Gonzalo
Faculty, Asian Institute of Tourism, University of the Philippines
Post-disaster volunteer tourism: Using voluntourism as a disaster recovery strategy

From left: Fernando Y. Roxas; Philip Dean Pardo; Richard Philip A. Gonzalo

The conference was organized by Prof. Michael Angelo A. Cortez, D.B.A. (Conference Chair) and John Paolo R. Rivera, Ph.D. (Conference Co-Chair) with the help of Mr. Abraham R. de Guzman (Conference Secretariat Team Leader) and Ms. Maria Cristina M. Aguilar (Conference Secretariat - Dr. Andrew L. Tan Center for Tourism).

From left: Michael Angelo A. Cortez; John Paolo R. Rivera; Abraham R. de Guzman; Maria Cristina M. Aguilar

Indeed, the conference served as another opportunity for our Institute to exchange ideas, share research agenda, and establish academic networks. Through the Center's exposure to international conferences, the Center continues to establish a network of research scholars in the field of business, economics, and tourism. Such involvement ascertains the Center's research agendas and allows for knowledge-sharing.

Related Pages
Event Photos
Conference Program




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