ALT-CFT Events: Managing Tourism for Development
Tourism can bring about many socio-economic benefits to communities throughout the Philippine archipelago. The private sector, the local government units (LGUs), and the arms of the national government are instrumental to development as they create the infrastructure, policies and planning procedures needed for tourism. They all support tourism businesses while conserving resources and ensuring community interests.
The biggest challenge of the Tourism Infrastructure and Enterprise Zone Authority (TIEZA) (formerly Philippine Tourism Authority) in the next few years is to ensure the profitability and economic sustainability of all its tourism assets; thus, it needs to increase its overall capacity to implement tourism development plans within their jurisdictions.
Building the capacity of those most involved in managing their assets and at the same time making it profitable can: (1) lead to improved coordination among TIEZA units and its investors; (2) create more profit-oriented opportunities for TIEZA as well as the local communities where the assets are situated; and (3) ensure that the economic, social, and environmental impacts of tourism are favorable to all stakeholders.
The Asian Institute of Management (AIM), through the Stephen Zuellig Graduate School of Development Management (ZSDM) and Dr. Andrew L. Tan Center for Tourism (ALT-CFT), offer its expertise in strategic business planning and development exclusively to TIEZA through the program Managing Tourism for Development: A Strategic Planning and Business Development Program. Topics on strategic planning, tourism economics, finance, marketing, creativity and systems thinking, and the nature of costs, risks and budgeting will be included to have a deeper understanding of how investments in tourism expands, and how the tourism stakeholders thinks. Throughout the duration of this program, participants will work in groups to design a workable tourism program/project.
The program will be held from 15 to 20 June 2015 at Lopez Caseroom of the Asian Institute of Management, Makati City, Philippines.
The objectives of the program include the following:
- To review the management process and other relevant skills that can be applied to the design planning and implementation of tourism programs and initiatives;
- To broaden TIEZA’s understanding of tourism potentials – investments, profits, and long-term sustainability;
- To introduce new concepts on strategic planning and new business development models that TIEZA can adapt in performing its mandates
After the course, participants would be capable of thinking strategically about tourism programs/projects and what would be the key requirements for successful implementation.
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