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AIM-WSGSB and the ALT-CFT focus on sustainable tourism for Global Network Week

Posted: 2015-09-21
Category: Events



On 19-23 October 2015, the W. SyCip Graduate School of Business and the Dr. Andrew L. Tan Center for Tourism of the Asian Institute of Management (AIM) will be holding a weeklong management course on sustainable tourism for students of the Global Network for Advanced Management (GNAM). This course will be part of Global Network Week, wherein weeklong mini courses provide an opportunity for students within the network to pursue intensive study on selected topics. Apart from AIM, the GNAM network includes 27 other member schools. 

This upcoming course on sustainable tourism is designed to give students the chance to discuss successful business models, management dynamics of sustainable tourism sites, and the proper management of scarce environmental resources. In this course, we would also be able to touch on the following narratives: (1) the displacement of the Aeta tribe due to the eruption of Mt. Pinatubo in July 1991; (2) the rise of industries producing lahar-sculptures; and (3) the rise of farm-to-table food preparation. The course is comprised of on-site visits and classroom sessions in San Fernando, Pampanga, Iba, Zambales (shown in the photo above), and the Asian Institute of Management, Makati City. 


  1. To strengthen partnership with the Global Network for Advanced Management by providing mini courses that will provide an opportunity for students within the network to pursue intensive study on sustainable tourism.
  2. To open program and research agenda on sustainable tourism that students can incorporate in their respective fields of study. Specifically, this Program aims to develop knowledge, understanding, and appreciation of environmentally responsible travel to relatively undisturbed natural areas that promotes biodiversity conservation, has low negative visitor impact, and provides socio-economic benefits to the local stakeholder communities.
    1. Develop knowledge and understanding of resources, products, best management practices, and opportunities in the sustainable tourism sector
    2. Incorporate the guiding principles of sustainable tourism into the other sub-sectors of the travel industry
    3. Provide a framework to plan, design, and assess interpretation programs for tourists
  3. To expose students to the sustainable tourism sites of the Philippines.


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