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Doing research using the AIM ASEAN Barometer

Posted: 2015-12-09
Category: News


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The youth and business sector play a vital role in the success of economic integration. Over two-thirds of the ASEAN population are the youth (age 15-30). Likewise, the growth of MSMEs in the region has been rapid. Hence, much of the development experienced has been fuelled by the steady growth of a skilled, primarily young, workforce, growth of MSMEs, and the accompanying boost in consumer demand. With the recent economic growth in the region, it has been imperative for the Asian Institute of Management (AIM), in its goal to become the global source of talent, insights and wisdom for ASEAN through its Boards for Trustees, faculty, alumni, students, and support communities, to create the ASEAN Barometer survey platform.

The ASEAN Barometer data captures the assessment of the attitudes (awareness, oppennes, and outlook) and level of preparedness of the youth toward the establishment of the ASEAN Economic Community of 2015 (AEC) and other important future issues relating to tourism, economic policies, and social protection that resonate with the youth in the region. Analysis of the data can generate timely and relevant insights into what the youth perceive to be the benefits and opportunities that integration poses to them, what negative consequences may arise from increased competition, and how equipped they are for a more integrated region.

The survey platform was initiated by AIM – Rizalino S. Navarro Policy Center for Competitiveness (RSN-PCC) with support from the AIM – Stephen Zuellig Graduate School of Development Management (ZSDM) and the AIM – Office of Research and Publications (ORP). The initial phase as well as the first round of survey has been successfully carried out with results ready for data analysis. The second phase together with the second round of survey will now be delivered by the AIM – Dr. Andrew L. Tan Center for Tourism (ALT-CFT). The ALT-CFT has been designated as the lead in managing, expanding, and developing the AIM ASEAN Barometer survey platform.

The ALT-CFT is also on the works of rebranding tye survey platform into the Asian Barometer. As part of the expansion plans, the sample in the second round of survey will include representatives from other higher-education institutions in the Philippines, other ASEAN member economies, and other emerging and developed economies in Asia such as India, Japan, South Lorea, and the People's Republic of China (PRC). To carry out the expansion plan, the ALT-CFT is looking for prospective partner Institutions and Universities who would facilitate dissemination of the survey to their respective members.

In addition, the ALT-CFT organized a research seminar-workshop entitled Doing research using the AIM ASEAN Barometer last 07 December 2015 at the Meralco Caseroom of AIM. This seminar-workshop has the following objectives: (1) to introduce the Asian Barometer Survey Platform; (2) to explore possible research agenda using the Asian Barometer; and (3) to explore possible research collaboration among researchers using the Asian Barometer. It was participated by representatives (faculty, researchers, and graduate students) from Ateneo De Manila University, De La Salle University, University of the Philippines, and University of Santo Tomas.


The seminar-workshop was conducted by Dr. John Paolo R. Rivera, Program Manager of the ALT-CFT, whose expertise includes Data Management and Econometrics. It was divided into three parts: (1) review of research methods and culture of publication; (2) overview of the ASEAN Barometer Survey platform with a demonstration of how the online survey is administered; and (3) introduction of the available econometric technique applicable to the ASEAN Barometer dataset with a software demonstration using STATA. The workshop ended with a brainstorming session among participants on possible research topics utilizing the Asian Barometer data. To become a partner as well as for more information and collaboration, send an email to:


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