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Fulfilling the Venture on Case Method Pedagogy: The AIM-DLSU Case Presentation

Posted: 2016-02-29
Category: News


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Case studies have been at the core of the case method pedagogy. These cases have allowed students to craft strategic and realistic decisions inside and outside the four corners of the classroom, by introducing them to actual management and business situations. The Asian Institute of Management – Dr. Andrew L. Tan Center for Tourism and the De La Salle University – Center for Business Research and Development shares the venture of developing teaching notes and teaching cases that can be used in business and management classes in Philippine colleges and universities. The AIM-DLSU Case Presentation last February 19, 2016 at De La Salle University was the culmination of the case writing collaborative project of the researchers and case writers from both institutions. The activity allowed the writers to present their cases to the public, with the aim of generating feedbacks and comments regarding their works.

The participants were welcomed by Dr. Raymund B. Habaradas, Director of Center for Business Research and Development, and Dr. Fernando Y. Roxas, Executive Director of AIM-Dr. Andrew L. Tan Center for Tourism, who both congratulated and thanked the participants for the preparations they have made in coming up with their cases. The case presentations were divided into two simultaneous sessions under the themes Tourism, and Social Enterprise and Ethics. There were a total of 13 cases that were presented in the activity. 

Under the session on Tourism, a total of 6 cases were presented. The session was facilitated by Dr. John Paolo Rivera, Program Director of AIM-Dr. Andrew L. Tan Center for Tourism.  Dr. Rufo Mendoza commenced the presentation by showcasing his case on “The Guimaras-Iloilo Ferry Terminal (GIFT) project: In the news”. He was followed by Ms. Ma Cresilda M. Caning’s case on “La Huerta de Rosario: Towards being an agritourism destination,” the cases on “Triple bottom line: Sustainable tourism, the government, and mining industry”, and “Where angels fear to tread” both by Ms. Evangeline Bengaro, “Advancing the sustainability of the Amphawa Chaipattananurak” by Dr. Pajaree Ackaradejruangsri and Dr. John Paolo Rivera, and the case on “Catanduanes Reef Break” by Ms. Jhona Camba, Ms. Lysa Sanchez, and Ms. Tina Aguilar followed.

A total of 7 cases were presented under the theme Social Enterprise and Ethics session, which were facilitated by Dr. Fernando Y. Roxas. The session was initiated by the case on  “Surviving Typhoon Haiyan” by Dr. Fernando Roxas and Dr. Andrea Santiago, followed by the case on “Becoming Rogue to Champion Performance: A Case from Typhoon Yolanda” by Ms. Eula Bianca Villar, “War of the heart and mind: The case of lilies and flowers” by Dr. Raymund Habaradas and Mr. Patrick Adriel H. Aure, “The Case of an Overcrowded, ‘Underserving’ Public School” by Atty. Frances Jeanne Sarmiento, “When advocacy meets business: Organizational dilemmas of Sustainagreen Store” by Dr. Raymund Habaradas and Mr. Patrick Adriel H. Aure, “Where Did my Values Go? Fast Decision Making in Disaster Environments” by Ms. Eula Bianca Villar, and “The Case of the (Not) Government” by Atty. Frances Jeanne Sarmiento.

By the end of each session, an open forum was conducted to facilitate the discussion of feedbacks, comments, suggestions, and questions for the writers and their cases. The open forum allowed the writers to improve on their cases for an eventual publication. The activity was concluded by Dr. Fernando Y. Roxas, who also awarded certificates to the participants of the case presentation activity. 

The case presentation activity was co-organized by the AIM Dr. Andrew L. Tan Center for Tourism and the De La Salle University – Center for Business Research and Development. Approximately 20 participants from the academe attended the activity.


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