Sharing Expertise on Tourism Research
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As Philippine tourism's presence in the global stage increases, the significance of tourism research in continuously developing and advancing the industry is becoming more apparent. More and more projects, programs, and initiatives therefore necessitate the support of well-grounded research.
As a pioneer of the venture towards the development of the industry, the Dr. Andrew L. Tan Center for Tourism (ALT-CFT) offered its expertise in strategic management and research methods to one of the Department of Tourism's implementing arm in supporting infrastructure development and investment facilitation, the Tourism Infrastructure and Enterprise Zone Authority (TIEZA). ALT-CFT offered the course on Advancing Research in Tourism: Methods of Research Program for TIEZA, which involved examining the following topics: situational analysis, qualitative and quantitative research, data management, data analysis, basic econometrics, and generating conclusions and policy formulation. The program was held last 28-29 April and 19-20 May 2016 at the Tourism Infrastructure and Enterprise Zone Authority (TIEZA) office, where a total of 43 TIEZA officers participated.
The objectives of the program were:
- To introduce new concepts regarding situational analysis, research methods, new business development models that TIEZA can adopt in performing its mandates;
- To gain a better appreciation of research methods and tools, enhance their capability to conduct research in the context of TIEZA’s operations; and
- To identify best practices in sharing and engaging relevant stakeholders with research results.
After the course, participants are expected to be able to conduct management research and generate policy recommendations for the tourism industry as well as successfully implement TIEZA’s projects.
Professors Fernando Y. Roxas, D.B.A. and John Paolo R. Rivera, Ph.D. generously shared their expertise in their respective fields.
Towards the end of the course, participants presented their initial research proposals which were followed by research consultations with the faculty members.
A final presentation and panel discussion on the participants’ working papers will be held in this June, which will mark the culmination of the course.