ALT-CFT Case Study:
A COOPERATION STRATEGY FOR THE ENVIRONMENTAL SUSTAINABILITY OF COASTAL AND ISLAND TOURISM – EU-ASEAN LESSONS IN TOURISM (B)
AQUINO, Timothy Jorelle B.
The case provides recommendations for strategic options that the ASEAN tourism ministers and their NTOs can adopt as a matter of regional policy to take steps towards achieving economic integration through deep cooperation in this key industry, while ensuring that tourism development is collectively being pursued in an environmentally sustainable manner. The ASEAN Tourism Strategic Plan (ATSP) guides the region’s tourism strategy with sustainability serving as a key overarching principle, resulting in the tendency for environmental issues to mostly be relegated to the background. Contrast this with the EU, which viewed sustainability as an objective and a key strategy in and of itself, pursuing this within a long history of economic and political integration, shaping their strategic direction in a way that made regional cooperation, sustainability and tourism growth inseparable. By developing strategic options that were inspired from the EU, driven by the need to find an appropriate response to ASEAN’s environmental challenges, and adopting these to ASEAN’s operating environment and institutional framework, ASEAN will be able to reap the benefits of developing the strong structures and institutions required to support regional integration in the process. Coastal and island tourism was used to provide the context for developing and explaining the strategies, but their relevance extends into other tourism segments as well.
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