ALT-CFT Case Study:
MANAGING HALLMARK EVENTS: STAKEHOLDERS, IMPACTS AND SUSTAINABILITY AS SEEN IN MALASIMBO MUSIC AND ARTS FESTIVAL
NAKPIL-ROXAS, Cecilia Beatrice
The case study narrates the story of the protagonist, Marga Simmons, consultant for the Malasimbo Music and Arts festival, and her dilemmas with trying to recommend a strategy appropriate for the challenges Malasimbo is faced with. The case opens by introducing Marga and the issues concerned with stakeholder management which affects the ability to sustain and enrich the festival experience to determine a growth strategy that would equip them with the flexibility to adjust to the growing number of festival goers to ensure that the festival experience is sustained and enriched over time.
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