ALT-CFT Case Study:
PUERTO PRINCESA DOLPHIN WATCHING PROGRAM
LIBOSADA, Carlos Jr. M.
The case is about the success of the dolphin watching program and fulfill the expectations of the three major stakeholders: Bantay Kalikasan (BK), the people’s organization and the city of Puerto Princesa in increasing revenue, so as not to cease undertaking. Discussed is the model of a community based eco-tourism program for dolphin watching as against a privately owned one and the need to adopt a more aggressive marketing campaign to attract tourists. Also, during the lean season what other activities are there for the use of the boats.
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