Emerging Trends in Digital Travel

ALT-CFT Industry Outlook:
EMERGING TRENDS IN DIGITAL TRAVEL: ITS IMPACT ON TOURISM AND BUYER BEHAVIOR IN THE PHILIPPINES
April 2014, Volume 1, Issue 1
Maria Cristina I. Alarilla-Uy and John Paolo R. Rivera, Ph.D.

 

The importance of technology in tourism has amplified over the years. With the acceleration of Internet usage, the tourism industry must align its marketing strategies to reflect recent realities such as availability, interactivity, and search capabilities (Nath & Menon, n.d.). Stakeholders must be swift in adjusting to the progression of technologies, the surfacing of pioneering advertising schemes, the changes in consumer preferences, and the stiff competition due to globalization.

 

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