Get Lit: Motivating factors affecting attendance in destinat

ALT-CFT Industry Outlook:
GET LIT: MOTIVATING FACTORS AFFECTING ATTENDANCE IN DESTINATION MUSIC FESTIVALS

October 2016, Volume 2, Issue 5
Lysa J. Sanchez, Jhona S. Camba, and Geraldine C. Pascual

Sustainable event tourism has been a buzz word reflecting a shift in approach to tourism destination competitiveness. In the Philippines, several tourism destinations are now hosting music festivals that showcase both the endowed beauty of the destination, as well as, the art and culture exhibited by such festivals.

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