ALT-CFT Industry Outlook:
NURTURING CULTURAL HERITAGE TOURISM IN THE PHILIPPINES: INSPIRATION FROM VIGAN, FILIP+INNA, AND FUNDACION SANTIAGO
May 2014, Volume 1, Issue 2
Maria Cristina I. Alarilla-Uy and John Paolo R. Rivera, Ph.D.
The Philippines has an exceptional history, spanning pre-colonial era to Spanish, American, and Japanese occupations. These periods left their marks in various forms evident in the country's culture. For example, the City Vigan in Ilocos Sur, a UNESCO World Heritage Site, is one of the few Hispanic towns reflecting a unique fusion of Philippine, Oriental, and colonial European architecture. In a country where history is kept alive, cultural heritage tourism means travelling to experience the places that represent the stories of the Filipino people (Einseidel, 2011). This creates the opportunities Einseidel (2011) enumerated: employment generation, sustainable businesses higher property values, and substantial revenues for local governments. Heritage tourism helps preserve a community's unique character and identity, including its historically relevant assets, natural resources, and eco-systems.
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