PROPOSING A SUSTAINABLE TOURISM FRAMEWORK FOR THE PHILIPPINES
CORTEZ, Michael Angelo A., D.B.A.
RIVERA, John Paolo R., Ph.D.
DLSU Business Notes and Briefings, Volume 4, Number 2, February 2016
The travel and tourism (T&T) industry has become a major contributor to growth and development in most economies across the globe (World Travel & Tourism Council [WTTC], 2014). The industry has significantly increased its gross value added (GVA) to the well-being of stakeholders through its direct economic impacts; and indirect and induced impacts to its forward and backward linkages. As such, according to Roe (2001), the T&T evolved into the world’s largest industries, generating approximately 11 percent of the global Gross Domestic Product (GDP), providing 200 million job opportunities, and transporting nearly 700 million international travellers annually.
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