SUSTAINABLE HERITAGE TOURISM
ROXAS, Fernando Martin Y., D.B.A.
RIVERA, John Paolo R., Ph.D.
GUTIERREZ, Eylla Laire M.
Singapore Management University, Asian Management Briefs, March 2017
This article aims to complement the existing multi-stakeholder approach (Bjork, 2000) to tourism development by presenting a model that highlights the interaction between macro and micro factors working through four interdependent factors: the market and environment at the macro level, and systems and human resources at the micro level.
To read the full article, go to: https://cmp.smu.edu.sg/amb/article/20170314/sustainable-heritage-tourism
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